Dr. Love adds Lavisch to label with Nigy Boy

New Jersey-based Jamaican-born artist manager Dr. Love says he is making a power move in the music industry that will change the trajectory of his music label.

Dr. Love, whose real name is Chris Crooks, told Caribbean Life on Monday, May 5, that this follows the success he has garnered, guiding the career of visually impaired dancehall breakout star Nigy Boy.

Dr. Love said his latest signee is Lavisch, a soulful and versatile singer-songwriter born Brittney Marshall in Jamaica.

“Lavisch is a powerful artist that will blow up here in the US and Jamaica,” Dr. Love said. “I am very impressed with her talent. She can really sing.

“Just as I felt with Nigy Boy, I am confident she will be a great addition to the MCCS Music label,” he added. “Nigy welcomes her to the team. She is a high-caliber artist like him, which is what I was looking for.”

Discovered by dancehall legend Bounty Killer at a stage show in Waterhouse, Kingston, Jamaica, Dr. Love said Lavisch received her stage name “directly from the Killer after an electrifying performance at just 16 years old.”

“I remember coming off stage, and Bounty called me back. After that night, we exchanged numbers and had many conversations about music, and he eventually gave me my name, Lavisch,” he said.

Influenced by greats like World Boss Vybz Kartel, Garnet Silk, Etana, and Portugal’s reggae/dancehall artist Richie Campbell, Dr. Love said, “Lavisch blends melodic vocals with conscious, universal messages.”

Lavisch said her debut single, “Good Friends Hard to Find”, was produced by Uganda’s Kaz.

She said her European reach expanded through collaborations with Jugglers Records.

Lavisch said her track “Irresponsible” showcased her talent and image through her music video debut.

Lavisch said she caught Dr. Love’s attention via Instagram and a shared demo clip that was initially sent to Romeish, who has guided the careers of Shenseea and Ding Dong.

“This sealed their partnership,” she said. “I want to bring back the foundation and culture in reggae,” she told Caribbean Life, emphasizing her goal of becoming a “global pop-reggae ambassador.”

While comparisons to Koffee have frequently been raised, Lavisch sees herself as part of the same mission — uplifting through music.

“I see not much difference between me and Koffee,” she said. “We are from one race and the same country, Jamaica. The only difference is our singing style.”

With eyes on collaborations with Garnet Silk Jr, Romain Virgo, Chronic Law, and others, Lavisch said she is poised to take her sound to new audiences and “recenter Jamaican roots in the global music conversation.”

Crooks, who was bursting with excitement when he passionately spoke about Lavisch, said he has several exciting songs with her and Nigy Boy in the pipeline, which have redirected his energies from blogging to management and production.