Vinik Ernest launches ‘Palmtree’ Magazine, a bold celebration of Caribbean women and culture

Caribbean-American creative Vinik Ernest is bringing his bold vision to life with the official launch of Palmtree magazine on May 2. The magazine, an extension of the larger Palmtree brand, celebrates Caribbean women, carnival culture, and artistic expression across the diaspora.

Founded by Ernest, a first-generation American of St. Lucian heritage, Palmtree is more than a publication; it is a cultural platform. “Palmtree is a brand that celebrates Caribbean women, carnival culture, soft power, boldness, and our culture in a Palmtree way — with a carnival spirit,” said Ernest in an interview. “Carnival to me is celebration and unity.”

Ernest described Palmtree as both editorial and aspirational, aiming to provide a space where Caribbean women are seen, heard, and celebrated. The magazine will feature interviews, Q&As, and profiles on emerging and established talent in the Caribbean and its diaspora, including fashion, modeling, art, film, and television coverage.

Among the women featured in the debut issue are culinary innovator Nneka Nurse, who leads Caribbean Tradition and Best Dressed Plate, and media entrepreneur Melissa Noel, CEO of Mel&N Media and editor at Essence. Other featured voices include writer Tracey Khan, Dr. Corrie Amos, and up-and-coming models and creatives.

“Palmtree is like a mixture of Playboy and V Magazine — with taste,” Ernest explained. “You have the sexiness but also the fashion-forwardness and edge. But more than that, it’s where Caribbean women shine and dreams take flight.”

The brand’s mascot, Pamela — a stylized palm tree with expressive eyes, full lips, and a crown—embodies this fusion of fun, fashion, and empowerment. Ernest draws inspiration from various influences, including the Victoria’s Secret Fashion Show, Miss Universe, Living Single’s Flavor Magazine, and the Harlem Renaissance, particularly its architect Alain LeRoy Locke.

As an artist and writer with a background in vocal performance and visual arts—trained at institutions like the Harlem School of the Arts and Brooklyn High School of the Arts—Ernest sees Palmtree as a natural extension of his personal and creative journey. His vision, however, extends beyond print.

Palmtree’s long-term goal is to become a multimedia entertainment company — “a Caribbean version of Universal Studios,” Ernest said —spanning everything from animation and comic books to live performances. He aims to fill a cultural gap in the media landscape by creating space for Caribbean women as heroines, creatives, and leaders.

At its heart, Palmtree is about creating access and visibility for Caribbean women of all walks of life, from influencers and entrepreneurs to artists just beginning their journey.

“I want to create a platform where all Caribbean women can shine,” he said. “Your voice matters whether you’re already well-known or just getting started.”

The magazine’s launch event will reflect that spirit of celebration, featuring a Caribbean culinary experience curated by Chef O. Smith of the newly opened Old Cook Shop in Orange, N.J., performances by Destiny Xoda and Ilana, and music from acclaimed DJ Dylan Ali, known for her work with top fashion brands.

With dreams of comic books, animated series, and global influence, Ernest sets the stage for a new cultural renaissance—one rooted in Caribbean identity, driven by bold creativity, and centered on women.

“Palmtree is for the dreamers,” Ernest said. “It’s for anyone who believes in the magic of our culture and the power of women to lead the way.”